News April 2017

Our very own Phil Salm will present what we all
should know if faced with an active shooter situation along with an update from Chief Sean Beaker about the Stop the Bleed campaign kicking off on Palm Beach

FROM 7:45 – 9:00AM
240 Cocoanut Row (Corner of Seaview/Cocoanut – parking/entrance in the rear)
DATE/TIME:      Friday, April 28th, 2016 – 7:45-9:30AM

ALSO:   Neighbors Helping Neighbors
Bring business cards and get to know other businesses,
shops and friends in the S County Road area

The Society of the Four Arts and Dr David Breneman


RECENTLY HELD:  Tuesday, March 28, at 7:45 p.m.

The Greater South County Road Association’s Board of Directors, The American College of Surgeons Foundation, The Town of Palm Beach Fire Rescue and the Town of Palm Beach Police are honored to host Dr. Andrew Warshaw, MD. FACS, FRCEd (Hon), to present The American College of Surgeons “Stop the Bleed Project: The next generation after CPR and Heimlich Maneuver for the public to Impact saving lives.” This event is underwritten by Zmedica. It will take place at the Colony Hotel Pavilion. Seating is limited. For reservations, call Lindsey Hammond at 312-202-5139.

THANK YOU Paris Ceramics, Lisa Erdmann Associates, CeAnn’s Vieux, The Potted Plant, and Capehart Photography, and Fermando Wong Outdoor Living Design, for hosting our Small Bites at The Courtyard on January 26.

CoveragE: Palm Beach Daily News:

Tripping incidents along South County Road between Brazilian Avenue and Royal Palm Way triggered the Greater South County Road Association’s request for more tabby sidewalks. – Click to read more

The Greater South County Road Association has asked the town to extend plans for tabby concrete sidewalks in the Town Hall area- Click to read more

Update: GSCRA has asked the Town Council of Palm Beach to consider extending the range of the sidewalks from Chilean Avenue to Peruvian Avenue to the south, and from Brazilian Avenue to Royal Palm Way to the north. The council is conferring with DOT on what the financial responsibilities will be for the Town and business owners.


Truffies of Palm Beach


Alan Kessler and Sue Ellen Clarfeld

Sue Ellen Clarfeld and Alan Kessler came to Palm Beach 30 years ago not knowing what a great community they would become a part of.  They offer printing while you wait as well as wedding, party, birth announcements etc … nothing on paper is out of reach at Truffies! 

They try to make it painless and fun so you’re excited about your event.  Plain ole ‘old fashion personal service’.  Stop in and visit Sue Ellen and Alan for all your invites, note card, place cards, business cards, gift ideas needs and so much more!  And say hello to Manny their adorable toy poodle aka official Truffies door greeter! Triffies is located at 350 S County Road with parking included. Phone: (561) 659-4429



WhatchAmacallit’s *For Kids*

Owner Cindy Cook just opened a truly fun store for kids at 308 S County Road.


They’ve got unique toys, books, puzzles, stuffed animals large and small and pretty much something for all ages! Stop in today for all your children gift needs and welcome Cindy and her staff to the neighborhood. If you’re looking for the unusual something special, email Cindy at or call 561-619-4806.


Please click here to view  our March 2016 newsletter

Please click here to view our January 2016 newsletter

Please click here to view our October 2015 newsletter

Please click here to view our June 2013 newsletter


Spotlight: CeAnn’s Vieux

CeAnn’s Vieux
Chartering Elegant Home Decor
Antiques, Decorative Accessories, Unique Gifts


Drawing on CeAnn Carney’s love of whimsy and luxury, CeAnn’s Vieux offers shoppers access to refined home accents that add stylish luxury to any home. She strives to create an experience that becomes a destination in its own right.

Featuring unique antiques, home décor and intriguing gifts and accessories, CeAnn’s Vieux has its own spirit and soul. Located on Seaview Avenue in Palm Beach and West Street in Beverly Farms, the shops’ mesmerizing windows continue to draw the attention of all. While the shop features a curated blend of fine lifestyle products, luxury goods, lighting and gift items, it also offers scarves, bags and other high fashion accessories.

CeAnn looks forward to welcoming you to her shop and hopes you enjoy it as much as she does.

CeAnn’s Vieux
205 Seaview Avenue
Palm Beach
(561) 508-7389

News October 2016

A Message from our President

Welcome Home!  Another season will be quickly upon us and oh what an interesting season it will be!  By the end of November all the sidewalk construction will be complete around Town Square/Memorial Fountain making it a beautiful gem in the center of Palm Beach.

Help us to start some ‘Meet Me In The Square’ events throughout the 2016-17 season.  What type of events would you or your business like to have?  What events do you think would be a good draw for your business?  This could be fun, so let’s put our heads together and create some fun ‘square’ events!

So you ask, what kind of GSCRA meetings are we going to have this season?  That’s a great question!  We’re going to have several breakfast meetings, but we’ll also have some after-hour events to appeal to all businesses, owners and employees alike. The goal is to bring the business district together and spot light each and every business.

Help us kick off our season at Chez L’Epicier with our very gracious hosts, Veronique Denault and Laurent Godbout, who are celebrating their first-year Anniversary! Join us at 288 S County Road, their Palm Beach restaurant with a Montreal-inspired ambiance that complements the demanding and eclectic tastes of Palm Beach and visitors alike. We also welcome the Palm Beach Daily News as our continued ‘kick-off’ sponsor for GSCRA for yet another season and look forward  to hearing what’s new in the printed and electronic world of news reporting.

Bring your neighbors, bring your friends … spread the word that GSCRA MEANS BUSINESS!

Patti Sans


The GSCRA reached out to Burkhardt Construction for an update, and here is what we learned:

All the sidewalks are poured, but the milling and tabby paving will be done the week of October 23-30 in nighttime hours only. This will not disrupt the current flow of traffic; however it could disrupt the traffic during the wee hours of the night.

Palm trees were just installed and the rest of the greenery will be installed on schedule.

The hurricane did set things back a bit as Burkhardt had to demobilize the site and remobilize after it passed. But this will not prevent them from meeting the original deadline of November 30th.

All and all, Tony Sabatino at Burkhardt Constructions is “very pleased with how the project is progressing.”


We all look forward to the Holiday Tree Lighting even more this year as it will be back at the beautifully restored Memorial Fountain AND the sidewalk project will be 99% done!

On Tuesday, November 29th, the South County Road Association will co-sponsor this year’s holiday festivities with the Town of Palm Beach on South County Road. Please gather at 4:45 pm, with the program starting promptly at 5 p.m. with the tree lighting planned for 5:30 p.m. Come early to enjoy musical entertainment by the Kings Academy chorus, followed by the speedy arrival of Santa and Mrs. Claus via fire truck (Rudolf is resting at the North Pole). Best holiday wishes will be offered by VIPs, town officials, Mayor Gail Coniglio and Santa, who will give candy canes to the children. The tree will be back at in Town Square!

We encourage all members of the GSCRA to shop locally…and, don’t forget to bring an unwrapped gift to leave beneath the tree for a child in need.


Shiny Shots Talk of the Town. Click to Read More.

Talk of the Town Breakfast. Click to Read More.


Please click here to view  our March 2016 newsletter

Please click here to view our January 2016 newsletter

Please click here to view our October 2015 newsletter

Please click here to view our June 2013 newsletter



In 1977 Palm Beach attorney Michael B. Small joined Jesse Newman, Embassy Travel owners Nigel and Deedy Marix, and Tom Keresy, former president of First National Bank in Palm Beach, in founding the South County Road Association to represent and to give voice to Palm Beach’s central business district. This area is bordered by The Breakers to the north and The Colony on the south, and between the ocean and the Intracoastal waterway. Only Michael B. Small survives.

The founders recognized the prominence and scope of the central business district: hotels, resorts, restaurants, financial institutions, central governmental offices, police and fire departments, professional offices, community organizations and retail businesses. Initially, the four were concerned with parking, traffic and construction issues, somewhat similar to issues we face today. They differed on what to name the association. Some felt that the name “Central Business District” would be appropriate. But since South County Road was the area’s spine connecting all parts of the district, others felt “South County Road Association” would be more suitable.

Michael Small , who served as County Attorney for Palm Beach County , later served as President of this Association, and continued to practice law in Palm Beach for almost 40 years as a member of the three generation Small  Family Law Firm started by Michael’s father in 1929. Years later Michael was joined by his daughter Lisa Small, now a Circuit Court Judge, who also served as President of this Association and J.D. Small, now a Chief Felony Prosecutor. Michael’s wife, Ann has served as a member of the Board of Directors of this Association for many years. Michael continues his service to the Town of Palm Beach as a Member of the Town’s Architectural Review Commission.

Joe DeFina

Joseph R. DeFina, GRI
Realtor Associate
Sotheby’s International Realty, Inc
340 Royal Poinciana Way #337
Palm Beach, FL 33480
Cell 561-313-6781
Direct 561-273-6143,
EFax 561-273-4043
License SL3232596